It‘s an oft repeated maxim among salesmen that people buy emotionally and justify logically. This is exactly why most equity portfolios are filled with stocks that were once the darling of the media (*cough* CNBC *cough*) or something that the broker once had a ―hot tip on. And having started wrong, investors often
stay wrong. Due to the emotional pain involved in taking losses, investors often hang onto stocks that are dropping in value for too long. Having seen legions of investors go through the same meatgrinder again and again, we decided that it is time Indian equity investors had an alternative. We first went about filling the
most obvious holes that existed in the tools available to Indian retail investors to effectively manage risk in their portfolios. Our online portal, StockViz, now offers trailing-stop-loss alerts (for the first time in India), along with shifting price-based alerts (for example: 2% below yesterday‘s close), a live heat map of the portfolio (that shows concentration of risk), pre-set technical filters, news alerts and daily P&L reports to help investors stay on top of their portfolio.
stay wrong. Due to the emotional pain involved in taking losses, investors often hang onto stocks that are dropping in value for too long. Having seen legions of investors go through the same meatgrinder again and again, we decided that it is time Indian equity investors had an alternative. We first went about filling the
most obvious holes that existed in the tools available to Indian retail investors to effectively manage risk in their portfolios. Our online portal, StockViz, now offers trailing-stop-loss alerts (for the first time in India), along with shifting price-based alerts (for example: 2% below yesterday‘s close), a live heat map of the portfolio (that shows concentration of risk), pre-set technical filters, news alerts and daily P&L reports to help investors stay on top of their portfolio.
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